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CCSEO Web Visibility Blog

Articles and thoughts on web visibility topics from Fort Collins, Colorado SEO firm, CCSEO.

For definitions of terms, see our glossary. Thanks to Jeff Jones Illustration for the artwork :-)


Archive for the ‘Paid Search’ Category

How to: Track Bing and Yahoo PPC in Google Analytics

Google conveniently provides easy integration of Google Adwords data with their Analytics program, allowing you to track results of your Adwords pay-per-click campaigns through Analytics.  If you have sponsored listings on Yahoo, Bing, or any other paid search program, you will have to do a bit of customization in order to supply the same data [...]

SERPs, what are they and why should I care?

SERPs are ‘Search Engine Results Pages’ (the pages of search results you see after submitting your search query). Understanding what kind of content is presented to you in the SERPs, and how it got there, can help you be a more shrewd and savvy searcher. If you’re a business owner, with or without a website, [...]

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