It seems like these days any Tom, Dick or Harriet can design a website, however all websites are not created equal. Just because it looks lovely it doesn’t mean it’s going to help you meet your business goals. Your website has to be found, used and enjoyed, if it’s going to generate the leads and [...]
A website is a collection of web pages, documents and multi-media files that are hosted (stored) on a server (computer) on the Internet. The server can be in your own town, in another part of the country or in another part of the world. All of the public Internet servers throughout the world are interconnected. [...]
SERPs are ‘Search Engine Results Pages’ (the pages of search results you see after submitting your search query). Understanding what kind of content is presented to you in the SERPs, and how it got there, can help you be a more shrewd and savvy searcher. If you’re a business owner, with or without a website, [...]
Often we work with clients who wish to breathe new life into an existing website. They can do this by adding new content, new features, or by using search engine optimization (SEO) to optimize their current content. When we evaluate an existing website, we try to consider and balance many aspects including usability, scalability, modern [...]
Since this is a new blog about web visibility, I thought I would kick things off with a bit of basic information about the driving force of the SEO industry, the search engine. The World Wide Web (www), or ‘the web’ as it’s more commonly referred to, consists of gazillions of interconnected computers called servers. [...]