Glossary of Terms

Click to see all terms relating to: SEO • Paid Search • Analytics

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Pay-Per-Click
Also known as 'pay-for-performance', 'paid search', 'paid advertising', 'pay-per-ranking', 'pay-per-placement', 'pay-per-position', 'search marketing'.

Paying for rankings as opposed to gaining organic rankings owing to web site merit, i.e. content, relevancy and link popularity.

Page Views
The number of times a page on your web site has been viewed. Includes multiple views by the same visitor.

Page Views are not the same as Hits.

PHP
PHP is a computer scripting language mainly used for server-side scripting. PHP is freely used on the web as free software.

PHP is widely used, and is ideal for web development due to it's easy blending with HTML, and nearly universal server support.

Perl
Perl is a computer programming language which is used on the web for CGI scripting, although it's applications aren't limited to the web.

Phrase Match
When used in the context of paid search, phrase match describes a keyword or key phrase that shows ads for queries that include the key phrase, in the exact order specified, but allows for leading or trailing terms.

For example, the phrase matched key phrase "dell computers" would include all of the following queries:

broken dell computers
dell computers for sale
dell computers are terrible
i love dell computers

In the Google Adwords program, a keyword is phrase matched when it is enclosed in quotation marks: "example".