Glossary of Terms

Click to see all terms relating to: SEO • Paid Search • Analytics

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

World Wide Web
The World Wide Web, often called The Web, or referenced in text as the www, is a network of interconnected hypertext documents. These web documents are accessed through the Internet.

Web Visibility
The combination of elements involved in maximizing and measuring your exposure on the web in order to bring to market your offerings and drive targeted traffic to your web site.

White Hat SEO
Considered the opposite of black hat SEO, white hat SEO tactics can be any search engine optimization methods that legitimately improve a site's search rankings.

In order to properly practice white hat SEO, you must be careful and diligent in adhering to the guidelines outlined by search engines. For example, Google's webmaster guidelines are often considered to be a good benchmark for what are acceptable SEO tactics according to Google. Other search engines may have different definitions of what is acceptable.

Weblog
Please see Blog.

Wordpress
A leading blogging software with SEO friendly plugins, and free hosting solutions available. Wordpress is a good example of a full-featured content management system, made for blogging. Despite being designed as a blog CMS, Wordpress has been used successfully to power non-blog websites as well.