Paid Search (Pay-Per-Click) Advertising

Paid Search or 'Pay-Per-Click' advertising gives you the option to pay for listings (rankings) in the search results pages of search engines and/or on content related websites.

The paid results are often above and to the right of the regular organic search results (see Google results). Sometimes they are mixed in with the
organic search results and identified as 'Sponsored Listing' or something similar (see Dogpile results).

In some search engines they are mixed in with regular search results but not identified as being paid advertising (which we consider a bit sneaky really - as most web users have a preference about clicking on organic or paid links).

Pay-per-click is also referred to and marketed as 'pay-for-performance', 'search marketing', 'paid search', 'paid advertising', 'pay-per-ranking', 'pay-per-placement', 'pay-per-position'

For more information on the paid search services provided by the major search engines click on the following links:

• Google Adwords
• Yahoo! Search Marketing
• Microsoft adCenter

Although paid search involves ongoing cost, in that you have to pay for every click-through to your website, if your paid search campaigns are well implemented the web visitors that are driven to your site can benefit you in more ways than one.

When you have web analytics set-up, you can track and measure your paid visitors and learn about their behavior and how it compares to the visitors that are driven by organic search.

CCSEO offers paid search services which include set-up, maintenance and management of pay-per-click campaigns at Google Adwords, Yahoo! Search Marketing, Microsoft adCenter and other pay-per-click services. We understand how paid search can be used to compliment your other web visibility efforts, and always work on keeping Cost-Per-Click costs down, while maximizing
click-through rate and conversions.

As with all our web visibility services, we track and measure the results of all paid search marketing using a variety of web analytics services and applications.