Search Engine Marketing

Search engine marketing is the process of marketing your web site via the search engines. It includes both organic search engine optimization (SEO) and paid search (pay-per-click).

Target search terms (keywords) drive relevant traffic to your web site for both organic SEO and paid search strategies.

• Search engine optimization (SEO) is "free", in that once your web site is optimized for your target terms, the site's pages appear in organic search results for search engines such as Google, Yahoo!, and MSN. Web users can then click on the listing for your web site at no additional cost to you.

• Paid search (pay-per-click) is a service provided by the different search engines that enables you to pay for listings in the search results pages. Although you don't pay for the ads to appear, you do pay every time a web user clicks through to your web site via your ad.

Effective search engine marketing brings targeted traffic to your web site. If you've already invested a good deal of time and money in the design, content, and functionality of your web site, but it's not achieving the search engine rankings you would like, search engine marketing is the next step. If you are planning a new web site

Search engine marketing helps you:

• Reach your target audience
• Increase your web traffic
• Convert web visitors into leads, sales, and/or sign-ups

If you want your web site to appear in the first page of search results at any of the major search engines, such as Google, Yahoo!, or MSN, then you need to invest time and effort in your search engine marketing campaigns.

We provide both search engine optimization and paid search services. CCSEO has a long history of successfully implementing SEO & paid advertising techniques, which can increase your search engine rankings for target terms.

CCSEO search engine marketing services include:

• Research keywords to find the ideal terms
• Design & develop search engine friendly, optimized web sites
• Create SEO campaigns to achieve significant search engine rankings
• Build pay-per-click campaigns from the ground up
• Professionally manage your web visibility, accounts and campaigns on an ongoing basis

View our list of search engine marketing services, or contact us to learn more about what we can do for you.