Search Term Tools
One of the major foundation blocks of any search engine optimization strategy is the identification of target search terms (keywords) for your market.
There are a number of tools available to help you discover which search terms your potential web visitors are searching for...
Google Keyword Tool
So what could be better than search term/keyword suggestions from the search giant? (A number 1 ranking, I guess!!) Google doesn't use specific numbers, rather they score search terms on a 1-5 scale. Update - Google now are giving us search volume numbers - hooray! (as well as a ton of other features). In light of this, they are now our preferred search term (keyword) research tool. They also offer the option of including synonyms in your results which is handy for identifying related terms you might not have thought about.
» Go to Google's Search Term Tool...
WordTracker Keyword Tool
One of the major advantages of WordTracker is that they pull information from various search databases, which is a nice contrast to the based search term tools and toolbar dependent search terms tools (e.g. Google & Keyword Discovery). However, their numbers are low and sometimes bottom out.
» Go to Wordtracker's Free Trial page...
Keyword Discovery's Search Term Suggestion Tool
A relative newcomer to the search term tools, but a good replacement for Yahoo's (previously Overture) Keyword Assistant, that, sadly, is no longer available. Reliant on their own toolbar data.
» Go to Keyword Discovery's Search Term Tool...
NicheBOT
Alternatively (if you can handle the abundant information), you can use NicheBOT a handy dandy little search term tool that combines the best of the best.
» Go to NicheBOT's Search Term Tool...
Date Created: July 2008
Last Modified July 31, 2010
