SEO - Search Engine Optimization
Search engine optimization is the art of creating a content relevant, search engine friendly web site. One that will be easily crawled by search engine robots, indexed in their web page databases, and ranked for relevant, related searches and your optimal target search terms.
Effective SEO will drive targeted traffic to your web site.
Search Engine Optimization services include:
• Search Term Research
• Search Engine Usability Assessment
• Optimization of Source Code
• Optimization of Copy
• Link Development & Web Networking
• Competitive Market Analysis
Search Term Research
Search term research and analysis is one of the most important aspects of web site promotion. Targeting specific search terms / keywords is a vital part of an effective web marketing strategy. Once you know which search terms your potential customers are likely to use to find your content, you have a much better chance of guiding them to your web site.
We use a handful of different online search term tools and resources to research the terms people are actually searching on. We then look at all the results, research your competitors, and tell you which search terms it would be best to target (optimal target search terms).
Search Engine Usability Assessment
To have your web site rank in the search engines your web site needs to be found, and crawled by the search engine robots and the pages retrieved, added to their database and ranked.
Search engine robots are robots without a mechanical body. They are programmed by humans to perform set tasks. Their job is to find and navigate your web site and identify its content.
If your web site is not built in a search engine friendly way, for example if it is has pages hidden deep within sub-folders, or has dead links that produce a 404 server error, or has been built with frames or flash, the search engine robots are going to have a hard time crawling it.
We will assess your site for any issues that might prevent successful crawling of your web site and make recommendations for how you can optimize your web site for search engine usability.
Optimization of Source Code & Copy
Based upon the Search Term Research and identified optimal target search terms, optimization of your web site code & copy involves helping search engines, and in turn human visitors, identify the primary topic of your web site and the related topics in its sub-sections and sub-pages.
We make sure that you are giving a consistent and comprehensive message to crawlers and users about your services and products so that they information they are looking for can be retrieved quickly and efficiently and prioritized appropriately.
We don't condone spamming or tricking the search engines by cramming tons of search terms into every possible piece of code and copy on your site. See our SEO Code of Ethics for more information on our white hat SEO practices.
Link Development & Web Networking
Link popularity refers to the number of links from other web sites that point to a site. Link popularity is a major part of Google's ranking algorithm. Google takes into consideration not only the relevance of the linking site, but also its PageRank. Google sees links to a web site as a kind of ‘peer' approval, and link development can be considered a form of cyber networking, as you do with other professionals and companies in a more traditional manner.
We will research your options for suitable web partnerships and perform manual submission of your web site to free and paid directories, search engines (as necessary) and related web sites.
Competitive Market Analysis
With our Competitive Market Analysis we take a look at what you're up against in your field or industry. Who's competing with you; what search terms they are going after; how many backlinks they have? We look at your top five competitors and analyze the heck out of them. Once we're done, you may find out you're going to be second best for a while, but once you've reviewed our Competitive Market Analysis report you'll have all the information you need to give them some healthy competition.
What exactly do we tell you? Well among things, we'll let you know the following:
- Identify up to five top competitors in your field / industry in the major search engines.
- Which search terms they are optimized for, and how well their web sites are optimized.
- The quantity and quality of their backlinks.
- What it's going to take to compete with them.
