Start-up Web Visibility

Your web site can be a great asset and vehicle towards supporting your business goals. However, its success is dependent on the planning, design and methods of build.

Research should be undertaken, and strategies put in place, to make sure you not only gain good web visibility and targeted visitors, but also that the site is effective at retaining, channeling and converting those visitors.

Important elements of a search engine friendly, usable site are:

• organized, logical site structure
• clear, consistent navigation
• attractive, focused, usable design
• clean, search engine friendly code
• concise, relevant content

Time and time again we have had customers, with a web site that has already been designed and built, come to us requesting SEO thinking that this is a natural subsequent stage in their web marketing efforts.

It ought to be, but unfortunately, so much of the time, their new web site is a minefield of SEO no, nos. Rather than supporting the crawling and ranking of pages by the search engines, the way the web site has been designed and created hinders any chance of significant web visibility.

We are able to help these customers, but time and money has to be spent on revising the site which could have been avoided if SEO was considered during the design and development stages.

If you are in the early stages of planning a web site, or have recently had a web site designed and developed, we can help you. Call us now at (970) 402-7942 or e-mail us to discuss your needs.