Web Analytics

Web Analytics is the measurement and analysis of your web site traffic, both human visitors and e-visitors (robots). By measuring all aspects of a site's activity such as top entry pages, most popular pages, visitor path, visit length and conversions you can assess the effectiveness of your site and work towards yours business goals and maximizing your ROI.

We will provide set-up and implementation of tracking scripts and web log analysis to measure web traffic, referrals, visitor behaviour and conversions.

We will also analyze your web traffic over the past few months, if the data is available, or will implement tracking scripts and assess the traffic over a shorter period of time. This assessment will give you a clear picture of how effective your site is in relation to meeting your business goals, and will identify weaknesses and any red flags.

Web traffic analysis is also an important tool for planning your SEO strategy.