Web Analytics

Web analytics is the measurement and analysis of your web site traffic, which includes both human visitors and e-visitors (robots).

Web traffic data can be gathered via your hosting server (your web logs), and by the addition of small pieces of tracking code to your web site pages.

Some of the important things you can measure and assess with web analytics are:

• Traffic sources
• Entry (landing) pages

• Popular pages
• Visitor path

• Visit length
• Conversions

By measuring all aspects of a web site's activity, such as top entry pages, most popular pages, visitor path, visit length, and conversions, you can assess the effectiveness of your web site.

Web analytics help you work towards your business goals and maximize your site's ROI.

Web traffic analysis is also an important tool for planning your SEO strategy.

CCSEO provides a full array of web analytics services including setup, implementation, assessment and reporting:

• Implement tracking scripts and web log analysis to measure web traffic, referrals, visitor behavior and conversions
• Analyze and consult on your web traffic over the past few months, if the data is available
• Implement tracking scripts and assess traffic over a shorter period of time, if the past data is not available
• Provide a clear picture of the effectiveness of your site in relation to meeting your business goals
• Identify site weaknesses and areas for improvement