Web Site Usability

Web site usability describes designing and creating a web site that is easy for humans and search engine robots to navigate, use, and explore.

Aspects of a web site that affect usability are file size and download time, programming methods, web site structure and navigation, organization and layout of content, color schemes, and styles.

• From a marketing perspective, a usable web site encourages visitors to complete a desired action (ideally yours and theirs).

• From a search engine perspective, a usable web site makes a search engine robot's exploration, and retrieval of content from your web site as easy as possible.

What's good for usability and accessibility is usually good for search engines..

A usable web site is an effective, efficient web site. A usable web site gives your web visitors a satisfying user experience, helps them find what they are looking for, and gets you the conversions you want.

A search-engine friendly web site makes it easy for the search engines to crawl your web site and identify its content and relevance. This information affects your web site's ranking in search results pages (SERPs).

CCSEO specializes in building usable web sites that are optimized for search engines, easy for visitors to navigate, and get you the conversions you want. During any design and development we undertake for a client, CCSEO's experienced design team:

• Implements usability techniques and standard web design practices
• Plans site navigation to funnel customers where you want them to go
• Ensures that your web site is easily usable to search engines and your target visitors
• Carefully tracks the results of all usability strategy and development

We also provide consulting and usability testing services. Please contact us for more details.