Web Visibility

Web Visibility describes the combination of elements involved in maximizing and measuring your exposure on the web in order to bring to market your offerings and drive targeted traffic to your web site.

Web Visibility services include:

• Web Visibilty Assessment
• Web Visibility Monitoring & Maintenance
• Web PR & Networking
• Web Analytics
• Search Engine Optimization
• Pay-Per-Click

Web Visibility Assessment

So, you have your web site and when you type the domain name in the address bar of your browser you can see it and it looks great. However, when you type related keywords into the 'search' box of your favorite search engine your web site is nowhere to be seen. How do you work out if your web site is really 'out there' for people to find? We can take the guesswork out of it with a Web Visibility Assessment.

We will provide an overall assessment of web site strengths & weaknesses, with regards to web visibility and search engine optimization, and identify any red flags.

Web Visibility Monitoring & Maintenance

By monitoring daily activity on your web site you can keep track of it's effectiveness and any issues that may come up. For example, by watching visitor behaviour, where the site is appearing in the search results, which web sites are sending traffic to your web site you can assess and leverage the information to continue to increase or maybe maintain your web visibility.

We perform daily monitoring of your web traffic, visitor behaviour and SERPs (Search Results Pages), and give you monthly reports, feedback and recommendations to maintain your target web traffic and keep ahead of your competitors.

Web PR & Networking

Long gone are the days of plugging your web pages full of keywords and re-submitting your site to the search engines monthly. Those techniques have been used and abused and the search engines have refined their algorithms and their search results.

To maximize your web visibility you need to let the world know you are out there. This can, and should, be achieved with links to your site, links from your web site to other related sites and resources, online press releases, news feeds, blogs, whitepapers, forums and any other means you can find for communicating and building relationships with web users in your community.

We will help you explore and utilize all suitable, relevant, related avenues to market and communicate your offerings to users of the World Wide Web.

Web Analytics

Web Analytics is the measurement and analysis of your web site traffic, both human visitors and e-visitors (robots). By measuring all aspects of a site's activity such as top entry pages, most popular pages, visitor path, visit length and conversions you can assess the effectiveness of your site and work towards yours business goals and maximizing your ROI.

We will set-up and work with your webmaster to manage implementation of tracking scripts and web log analysis to measure web traffic, referrals, visitor behaviour and conversions.

We will also analyze your web traffic over the past few months, if the data is available, or will implement tracking scripts and assess the traffic over a shorter period of time. This assessment will give you a clear picture of how effective your site is with regards to reaching your target audience and meeting your business goals, and will identify any weaknesses and red flags.

Web traffic analysis is also an important tool for planning your SEO strategy.

SEO - Search Engine Optimization

Search engine optimization is the art of creating a content relevant, search engine friendly web site. One that will be easily crawled by search engine robots, indexed in their web page databases, and ranked for your optimal target search terms.

Pay-Per-Click

Pay-Per-Click advertising gives you the option to pay for listings (rankings) in the search results pages of search engines and/or on content related web sites.