Click to see all terms relating to: SEO • Paid Search • Analytics

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Bounce Rate
Displayed as a percentage, the bounce rate associated with a web site is a metric that tells you what percentage of visitors entered the site, and then left without viewing any other pages.

Generally a low bounce rate is ideal, as a lower bounce rate indicates that visitors find your content engaging, and continue to explore your site, instead of leaving.

Click-through Rate
Click-through rate, or CTR, is a percentage used to show the effectiveness of a web advertisement. CTR is determined by dividing the number of visitors who clicked on an ad by the number of times an ad was displayed (also known as impressions).

For example, if an ad was shown 50 times, and 1 user clicked on the ad, that ad's CTR would be 2%.

CTR is a great way to measure the success of a web advertising campaign.

Conversion
A desired action a web visitor completes after arriving at your web site. E.g. purchasing a product, completing an enquiry form, or e-mail form, signing-up for a newsletter etc.

Hits
The number of times any file on your web site is retrieved by a web server e.g. to view a web page an html file, an image file and a css file may be retrieved.

Hits are not the same as Page Views.

Page Views
The number of times a page on your web site has been viewed. Includes multiple views by the same visitor.

Page Views are not the same as Hits.

Search Engine
Most commonly used to describe a web service that maintains a searchable database of information from the World Wide Web.

A search engine consists of robot software, an indexer, a database or index, and rules (algorithms) to serve up the most relevant information in response to a search query.

Visit
A request from one user, or IP address, for one or more web pages from your web site. Depending on how you're measuring the visits to your web site, one visitor may be counted as making multiple visits.

Visitor
Often defined as a 'unique visitor', a person who visits your web site, one visitor may make more than one visit within a certain time frame.

Visitor Path
The path that a website visitor takes, as they navigate through your site. A visitor path begins with the entry page, and ends with the exit page of each user's visit.

A visitor path is a very useful metric, because it can help you determine popular pages, popular paths to conversion, usability solutions, general visitor behavior from specific entry pages, etc. The knowledge gleaned from a visitor path can be very useful in improving the usability of a website.