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Keyword
See Search Term.

Keyword Density
A ratio of how many keywords are found on a webpage or website compared to total word count. In general, the higher the keyword density, the more relevant the target keyword appears to search engines. For example, the following sentence has a keywords density of 20% when the target keyword is 'trust', "Establish trust with search engines."

It is best to not have a keyword density that is too high or too low, for your target terms.