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Click to see all terms relating to: SEOPaid Search • Analytics

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Search Engine
Most commonly used to describe a web service that maintains a searchable database of information from the World Wide Web.

A search engine consists of robot software, an indexer, a database or index, and rules (algorithms) to serve up the most relevant information in response to a search query.

Search Engine Marketing
Marketing your web site through the search engines, either by organic search (non-paid search), or paid search (pay-per-click).

Search Engine Optimization
Often abbreviated to SEO, Search Engine Optimization is the process of optimizing a web site for the search engines so that your web site gets indexed and ranked.

This includes but is not limited to researching and implementing optimal target search terms throughout the site in the copy and the source code, and creating relationships with other web sites and web users.

Search Term
Aka Keyword, a Search Term is a word or a phrase that web users type into a search box either at a search engine, or on a web site, to find the information they are looking for.

SEM
See Search Engine Marketing

SEO
See Search Engine Optimization

SERPs
SERPs is an acronym for Search Results Pages, which refers to the listings the search engines provide in response to a search query.

Server-side Scripting
Server-side scripting is when a web request is fulfilled by executing a script on the web server, dynamically generating a response to the request. Basically, a script on the server determines what to send back to a user's web browser. Server-side scripting is often used to implement interactivity on sites, sometimes interfacing with databases, user submitted data, or other data sources.

Social Media
A variety of online tools that allow users to communicate and share information easily and in an especially social way. Social Media examples include Facebook, Twitter, Blogging, Forums, Photo & Video sharing sites such as YouTube, podcasts, and more.

Spider
Also known as a robot or crawler - a computer program or script that automatically navigates the web, viewing pages, archiving them, and referencing them for use in search engines and other projects.