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Above the Fold
'Above the Fold' is a design term, traditionally applied to newspapers, describing all the content on the top half of a newspaper's front page. On the web, above the fold is used to describe all the content on a web page, before the user has to scroll down. It is considered good practice to have as much quality content as possible above the fold.

Because every user's computer setup is different, there is no set amount of space that is guaranteed to be above the fold, but it is possible to generalize and design a page with most users in mind.