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AdWords
Google's AdWords is, "[Google's] platform offering both cost-per-click and cost-per-impression pricing for advertisements served on Google.com and partner sites."

AdWords publishers pay for inclusion of their ads in Google's popular search results, and in partner sites that display advertiser ads through the Google AdSense program.

AdWords is Google's main source of revenue, and is considered by many to be the biggest, best, and most effective pay-for-traffic solution available today.