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Blog
A shortened form of 'web log,' a blog is a journal style format for website publishing. Blog entries are typically displayed in reverse-chronological order. Blogs generally focus on one subject, and can be contributed to by one, or many writers. Blogs often include interactive functionality that allows visitors to comment on entries.

Blogs can help enhance SEM efforts by offering more communication with visitors, and creating fresh relevant content on a consistent basis, for search engines to index.