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Click-through Rate
Click-through rate, or CTR, is a percentage used to show the effectiveness of a web advertisement. CTR is determined by dividing the number of visitors who clicked on an ad by the number of times an ad was displayed (also known as impressions).

For example, if an ad was shown 50 times, and 1 user clicked on the ad, that ad's CTR would be 2%.

CTR is a great way to measure the success of a web advertising campaign.