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H1/H2
Also known as heading or header "tags" and "HTML Headings," H1s and H2s are HTML elements, and their primary purpose is to define a document's structure and to mark content as deserving of attention from search engines. For search engines, the text found between the opening and closing H1 tags is considered more important than the text found in H2 tags, which is more important than text for in H3 tags, etc.