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Long Tail
Long tail search terms are search phrases people use to find your website that contain your target search terms, but that have leading or trailing words, or both.

For example, your target term may be "widgets" - but people will likely find you by using a long tail terms like "new green widgets for sale."

If your website is well optimized for the search engines, when reviewing your web analytics you will see that although you get a lot of visits via searches on your primary target search terms, the majority of your visits will be from long tail search terms.