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Redirect
In the SEO industry, a 'redirect' is a reference to a search engine friendly redirection from one web page or website to another web page or website.

If the address for a particular page or resource changes, it is always advisable to redirect search engines and visitors to the new address using a redirect. If the address for a resource changes and a redirect is not implemented, the user or search robot will encounter an error page, and not reach their desired destination.

Search engine friendly redirects are implemented by using a server status code. The status code for a search engine friendly redirect is '301,' so a redirect may also be called a 301 redirect, or a 301 search engine friendly redirect.

Another method of redirecting users is to implement a javascript redirect, but this is not considered a search engine friendly redirect, as search engine robots do not use javascript.