by Cecily Crout | Mar 13, 2013 | Google Adwords, Google Analytics, Paid Search
While trying to set up Analytics goals as conversions in Google Adwords I came across a bug when using the “Import Google Analytics” option and thought I should share in case anyone else has the same problem and is trying to troubleshoot the issue. This is...
by Cecily Crout | Jun 11, 2012 | Paid Search
If you’re reading this, then it’s likely that you are trying to take the Google Adwords Certification Exam and have found that somewhere between registering & before starting the exam, you get the ominous message “Secure Validation Error”....
by Cecily Crout | Aug 31, 2009 | Paid Search, Web Analytics
Google conveniently provides easy integration of Google Adwords data with their Analytics program, allowing you to track results of your Adwords pay-per-click campaigns through Analytics.? If you have sponsored listings on Yahoo, Bing, or any other paid search...
by Cecily Crout | Aug 27, 2009 | Paid Search, Search Engine Optimization, SEO, Website Usability
SERPs are ‘Search Engine Results Pages’ (the pages of search results you see after submitting your search query). Understanding what kind of content is presented to you in the SERPs, and how it got there, can help you be a more shrewd and savvy searcher....
by Cecily Crout | Jan 15, 2006 | Paid Search
Many websites give consumers the opportunity to comparison shop; enabling shoppers to compare and contrast products, find the best price and the lowest shipping costs. They also provide store reviews so users can get an idea of whether the online merchant they want to...
