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Search Term Tools

Search Term Tools

Author: Cecily Crout

Search Engine OptimizationOne of the major foundation blocks of any search engine optimization strategy is the identification of target search terms (keywords) for your market.

There are a number of tools available to help you discover which search terms your potential web visitors are searching for. We have what we consider the best of them listed here.

These search term tools show the search volume for a given keyword or phrase, i.e. the number of times it’s been searched on in a given timeframe.

This should not be confused with the number of search results you get when you type in a search term at the search engines. This is the number of competing web pages that are indexed and ranking for that keyword.