Web Marketing for Established Websites
How is an established website different from a start-up website?
Most established websites have a web history, and some kind of web visibility even if minimal and seemingly ineffective.
When optimizing a website, both for the search engines and for your web visitors, it is important to assess and build on your website's strengths, and use them to your advantage.
Some of the strengths might include a domain name that's been used for many years, web pages that are indexed and ranking in the major search engines, and links to your web pages from other sites.
An established website's history and strengths give it a significant advantage over a new/start-up website.
Why is this important?
If you want to increase your web visibility your website is going to have to be revised and improved upon. This will involve changes to the code, potential changes to the site structure, possible web development, and optimization of the copy.
What you don't want to do is disrupt or remove any of the things that are working for you. Keep them, improve upon them and add to them. If for some reason a page, or some content does need to be changed or removed there are ways of making sure that positive visibility is maintained.
At the same time, some aspects of your site might be working against its web visibility. In which case, those things can be remedied.
What should you do to increase an established website's visibility?
If you do not already have visitor tracking in place, the first thing you'll need to do is set-up and implement hit tracking and analytics tracking, so that you can measure the effectiveness of your site as it is right now.
It's also important to get a web visibility assessment before making any changes. A web visibility assessment will identify a website's strength's and weaknesses, and provide you with a benchmark report that measure's your website's current visibility. With the report as a reference you can then measure the success of your changes.
We provide a basic free online web visibility assessment to get you started, we also offer a Web Visibility Assessment service for a more in-depth and customized review of your website's visibility.
Armed with our benchmark report, you can address any issues that have been uncovered and plan a strategy for increasing your exposure on the web, gain targeted web visitors and increase your website's conversion rate.