by Cecily Crout | Jun 3, 2011 | Link Building, Search Engine Marketing, Search Engine Optimization, SEO
A major ranking factor in Google?s algorithm is link popularity. The search engines assess the quality and quantity of links pointing to your website pages and factor that in when assessing the value of your website and where it should be ranked. ?When Google was...
by Cecily Crout | Jun 11, 2010 | Search Engine Optimization, SEO, Web Design, Web Development, Website Usability
It seems like these days any Tom, Dick or Harriet can design a website, however all websites are not created equal. Just because it looks lovely it doesn’t mean it’s going to help you meet your business goals. Your website has to be found, used and...
by Cecily Crout | Dec 18, 2009 | Search Engine Optimization, SEO, Web Development, Web Sites, Website Usability
A website is a collection of web pages, documents and multi-media files that are hosted (stored) on a server (computer) on the Internet. The server can be in your own town, in another part of the country or in another part of the world. All of the public Internet...
by Cecily Crout | Aug 27, 2009 | Paid Search, Search Engine Optimization, SEO, Website Usability
SERPs are ‘Search Engine Results Pages’ (the pages of search results you see after submitting your search query). Understanding what kind of content is presented to you in the SERPs, and how it got there, can help you be a more shrewd and savvy searcher....
by Cecily Crout | Aug 24, 2009 | Search Engine Optimization, SEO, Web Development
Often we work with clients who wish to breathe new life into an existing website. They can do this by adding new content, new features, or by using search engine optimization (SEO) to optimize their current content. When we evaluate an existing website, we try to...
by Cecily Crout | Aug 20, 2009 | Search Engine Optimization, SEO
Since this is a new blog about web visibility, I thought I would kick things off with a bit of basic information about the driving force of the SEO industry, the search engine. The World Wide Web (www), or ‘the web’ as it’s more commonly referred to,...
