CCSEO specializes in building usable websites that are optimized for search engines, easy for visitors to navigate, and get you the conversions you want.
What is website usability?
Website usability describes designing and creating a website that is easy for humans and search engine robots to navigate, use, and explore.
Aspects of a website that affect usability are file size and download time, programming methods, website structure and navigation, organization and layout of content, color schemes, and styles.
• From a marketing perspective, a usable website encourages visitors to complete a desired action (ideally yours and theirs).
• From a search engine perspective, a usable website makes a search engine robot‘s exploration, and retrieval of content from your website as easy as possible.
What’s good for usability and accessibility is usually good for search engines..
What are the benefits of a usable website?
A usable website is an effective, efficient website. A usable website gives your web visitors a satisfying user experience, helps them find what they are looking for, and gets you the conversions you want (the visitor fulfills a desired action).
A search-engine friendly website makes it easy for the search engines to crawl your website and identify its content and relevance. This information affects your website’s ranking in search results pages (SERPs).
Why choose CCSEO to increase your website’s usability?
CCSEO specializes in building usable websites that are optimized for search engines, easy for visitors to navigate, and get you the conversions you want. During any design and development we undertake for a client, CCSEO’s experienced design team:
- Implements usability techniques and standard web design practices
- Plans site navigation to funnel customers where you want them to go
- Ensures that your website is easily usable to search engines and your target visitors
- Carefully tracks the results of all usability strategy and development
We also provide consulting and usability testing services. Please contact us for more details.